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I began in engineering.

Learning how systems are built.
How they scale. How they hold.

Architecture before aesthetics.

But somewhere along the way,
I started asking different questions.

How does it work?

How does it feel?

That question changed everything.

Engineering✿Product Design

5+ years across two worlds

Enterprise

taught me scale. Process.
Collaboration across teams.

Startup

taught me speed. Ownership.
Decisions that mattered immediately.

MNC✿Startup

Structure✿Ownership

I've worked across fintech, telecom, education
designing products people rely on every day.

I built design systems from scratch.
Simplified complex workflows.
Improved team productivity by 30%.

I didn't just design screens.

I shaped experiences.

And now, I'm evolving again.

Designing agentic workflows and AI-powered automation,
without ever compromising on craft.

Snapsort

What The Whey

Jar of Hearts

Ayura

StackPick

BangaloreRoomi

Music Theory

Tinkering daily with the tools shaping what's next,
where agents handle the logic, and every pixel still matters.

OpenClaw

n8n

Make

Cursor

Lovable

Replit

Automation sets the pace.
Design sets the soul.

Engineering taught me systems. Design taught me empathy. AI is teaching me orchestration.

✿❀✿

Karthika S

Product Designer

Engineer✿Designer✿AI-native

✿ Toronto

Let's build what's next.

↗ Case Studies ↓ Download Resume

The Beginning · 1/7

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You've reached the end of Karthika's story ✿

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Product DesignerDesign EngineerAI-native

Karthika S

Engineering roots. Design intuition. 5+ years designing fintech and enterprise platforms, end to end.

Open to Product Design & Design Engineering roles

View Selected Work → Download Resume ↓

01Measurable outcomes

Impact Highlights

40%

Fewer Checkout ScreensShopSe · 20 → 12 screens

18%

Drop-off ReductionShopSe · lending journey

120%

Ops Efficiency ↑ShopSe · merchant onboarding, internal ops reporting

200K+

Monthly Active Usersconsumer + merchant apps

30%

Revenue UpliftShopSe · sales dashboard

02Selected work

Case Studies

ShopSe digital finance checkout case study

ShopSe | Digital Finance Checkout

Sole Product Designer · 2023 – Present · 14-month redesign · 200K+ MAU

FintechConsumer UXField Research

Restructured a fragmented EMI checkout for three user segments. Eligibility-first architecture, grounded in field research at real retail counters.

20 → 12Checkout screens

~50%Faster completion

18%Fewer drop-offs

✦ Full case study · research → architecture → impact Read case study →

ShopSe sales dashboard case study

ShopSe | Sales Dashboard

Product Designer, end-to-end · 2024–2025 · internal B2B tooling

FintechB2B DashboardData Viz

Rebuilt the sales dashboard around the decisions merchant teams actually make daily: settlements, pipeline, anomalies.

30%Revenue uplift

FieldResearch-led IA

DailyDecision-first signals

✦ Full case study · research → IA → impact Read case study →

GrowthX job portal revamp case study

GrowthX | Job Portal Revamp

Product Designer · platform revamp · private alumni community

EdTechPlatform DesignEnd-to-end

A form nobody understood, and a talent team manually patching every gap. I drew the current flow end to end and took the talent team out of the equation.

−62%Form completion time

7 → 4Steps to post a job

10 daysResearch to prototype

🔒 Password protected · client work · request access for the password Open case study →

03Career path

Experience

Nov 2023 – Present

✿ Fintech

ShopSe

Product Designer

End-to-end design across 3 products: 1,000+ merchants, 200K+ MAU, ₹12Cr+ (~$1.4M) financed annually
Checkout 20 → 12 screens: ~50% faster completion, 18% fewer drop-offs
Merchant onboarding rebuilt to self-serve: +120% ops efficiency · dashboard IA contributed +30% revenue
Design system: 85+ components, 4 teams · WCAG 2.1 AA across 47 flows
AI-assisted workflows: prototypes 2 days → same-day

Aug 2020 – Oct 2023

✿ Telecom

Vodafone

Product Designer → Assistant Manager

Led UX for ThinkBox innovation platform: 30% engagement uplift
Recruitment & onboarding tools: 25% faster time-to-productivity
Promoted to Assistant Manager · mentored junior designers

Mar – Oct 2023

✿ Education

MyCaptain

Design Mentor

Mentored 60+ designers · 4.8/5 mentee rating

2016 – 2020

✿ Education

VIT Vellore

Bachelor of Technology, Electronics & Communication Engineering

CGPA 8.53/10 · systems thinking, technical literacy

04Side projects

Experiments & AI Work

Built with Claude, Lovable, Replit, Cursor, n8n, Figma, and Make.

Snapsort

Native macOS menu bar app that auto-sorts screenshots using AI vision. Four providers, smart naming, bulk sort, undo. Built in Swift.

Read case study → Live ↗

Experimental AI platform for emotional storytelling. 10K+ organic shares across design communities.

Community-driven housing discovery on X. 25K+ followers. Featured on ScoopWhoop for community impact.

View on 𝕏 ↗

AI-powered global protein planner with personalized macro tracking across 10+ cuisines. Smart fridge inventory and automated meal planning.

AI-native wellness companion blending traditional Ayurvedic knowledge with agentic interface patterns.

AI-driven developer stack advisor, helping developers overcome tool-paralysis and choose optimal tech stacks.

Cinematic scroll-based music theory education site. Interactive, visual, built with Lovable.

Resume to Video

Turn any resume into an engaging video introduction using AI. Built for job seekers who want to stand out.

View on 𝕏 ↗

Bookmark of the Day

Chrome extension surfacing one meaningful read daily. Intentional discovery over content overload.

Chrome Web Store ↗

05Capabilities

Skills & Tools

Design & UX

Product Strategy UX Design Design Systems Interaction Design Accessibility (WCAG 2.1 AA) Usability Testing

AI & Automation

Claude Anthropic API n8n Make Agentic Interfaces AI Workflow Design

Tools & Dev

Figma Cursor Lovable Replit HTML / CSS / JS React Tailwind

06Let's connect

Contact

Have a role in mind? Let's talk ↗

LocationToronto, Canada

Emailskarthika312@gmail.com

LinkedInView LinkedIn profile

X / Twitterx.com/Kaynvas

StatusAvailable for opportunities

Open to

Product Design and Design Engineering roles · AI-forward product teams · Contract or full-time

⤓ Download Resume (PDF) ✉ Send Email ↗ LinkedIn Profile