Senior Product DesignerDesign EngineerAI-native

Karthika S

Engineering roots. Design intuition. Six years designing fintech and enterprise platforms, end to end.

Open to Product Design & Design Engineering roles

Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦ Research ✦ Design ✦ Build ✦ Ship ✦ Measure ✦ Improve ✦

01Measurable outcomes

Impact Highlights

20 → 12

Screens in the CheckoutShopSe · design audit

~50%

Faster Task CompletionShopSe · timed walkthroughs

18%

Fewer Lending Drop-offsShopSe · funnel analytics

<60s

To an Eligibility Signalwas 20 to 40 minutes

30%

Revenue Uplift ContributedShopSe · merchant dashboard

02Selected work

Case Studies

ShopSe | Digital Finance Checkout

FintechConsumer UXField Research

Restructured a fragmented EMI checkout for three user segments. Eligibility-first architecture, grounded in field research at real retail counters.

✦ Full case study · research → architecture → impact Read case study →

ShopSe | Sales Dashboard

FintechB2B DashboardData Viz

Rebuilt the sales dashboard around the decisions merchant teams actually make daily: settlements, pipeline, anomalies.

✦ Full case study · research → IA → impact Read case study →

GrowthX | Job Portal Revamp

EdTechPlatform DesignEnd-to-end

A form nobody understood, and a talent team manually patching every gap. I drew the current flow end to end and took the talent team out of the equation.

🔒 Password protected · client work Open case study →

Need the password?Request access by email →

03Career path

Experience

Nov 2023 – Present

✿ Fintech

ShopSe

Lead Product Designer

Lead designer across consumer app, merchant app, and internal tools: 1,000+ merchants, 200K+ MAU
Managed and mentored two junior product designers: design direction, critiques, delivery reviews
Checkout rebuilt after shadowing 5 purchases across 12+ retail counters: 20 → 12 screens, ~50% faster, drop-offs −18%
Eligibility-first architecture: a signal in under 60 seconds, down from 20 to 40 minutes of forms
Merchant dashboard rebuilt around daily decisions: 9-module IA, one-page eligibility form, contributed to 30% revenue uplift
85+ component design system across 4 squads · WCAG 2.1 AA / AODA across 47 flows
AI-assisted prototyping: concept-to-validation same-day, down from 2 days

Aug 2020 – Oct 2023

✿ Telecom

Vodafone

Product Designer → Assistant Manager

Led UX for ThinkBox, the internal innovation platform: 30% engagement uplift in the first quarter
Recruitment and onboarding tools: time-to-productivity 4 → 3 weeks
Promoted to Assistant Manager, Design, leading design across multiple internal platforms

Mar – Oct 2023

✿ Education

MyCaptain

Design Mentor