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Impact Work Experiments Contact
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I began in engineering.
Learning how systems are built.
How they scale. How they hold.
Architecture before aesthetics.
But somewhere along the way,
I started asking different questions.
How does it work?
How does it feel?
That question changed everything.
Engineering✿Product Design
6+ years across two worlds
Enterprise
taught me scale. Process.
Collaboration across teams.
Startup
taught me speed. Ownership.
Decisions that mattered immediately.
MNC✿Startup
Structure✿Ownership
I've worked across fintech, telecom, education
designing products people rely on every day.
And I've always believed in one thing:
Outcomes over outputs.
40%
faster KYC after simplifying a 12-step flow to 6
18%
fewer drop-offs in a simplified lending journey
120%
ops efficiency uplift through rebuilt merchant onboarding
200K+
MAU across consumer and merchant products
Not just shipped. Improved.
I built design systems from scratch.
Simplified complex workflows.
Improved team productivity by 30%.
I didn't just design screens.
I shaped experiences.
And now, I'm evolving again.
Designing agentic workflows and AI-powered automation,
without ever compromising on craft.
What The Whey
Jar of Hearts
Ayura
StackPick
BangaloreRoomi
Music Theory
Tinkering daily with the tools shaping what's next,
where agents handle the logic, and every pixel still matters.
OpenClaw
n8n
Make
Cursor
Lovable
Replit
Automation sets the pace.
Design sets the soul.
Engineering taught me systems. Design taught me empathy. AI is teaching me orchestration.
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Karthika S
Product Designer
Engineer✿Designer✿AI-native
✿ Toronto
Let's build what's next.
↗ Case Studies ↓ Download Resume
The Beginning · 1/7
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You've reached the end of Karthika's story ✿
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Product DesignerDesign EngineerAI-native

Karthika S

Engineering roots. Design intuition. 6+ years shipping measurable outcomes at ShopSe, Vodafone, and now independently with AI.

Open to AI-forward product teams · Design Engineering
View Selected Work → Download Resume ↓
Measurable outcomes

Impact Highlights

40%
Faster KYC Completion
18%
Drop-off Reduction
120%
Ops Efficiency ↑
200K+
MAU
30%
Revenue Uplift
Selected work

Case Studies

ShopSe consumer app flow case study
ShopSe | Consumer App Flow
FintechConsumer UX200K+ MAU
40% faster KYC, 18% fewer drop-offs. Redesigned the credit and EMI journey across consumer app, merchant app, and internal tools serving 1,000+ merchants and 200K+ MAU.
🔒 Protected work · Email skarthika312@gmail.com or DM x.com/kaynvas for access
ShopSe sales dashboard case study
ShopSe | Sales Dashboard
FintechB2B DashboardData Viz
30% revenue uplift. Redesigned the sales dashboard information architecture based on field research, surfacing actionable signals for merchant teams.
🔒 Protected work · Email skarthika312@gmail.com or DM x.com/kaynvas for access
GrowthX job portal revamp case study
GrowthX | Job Portal Revamp
EdTechPlatform DesignEnd-to-end
From cluttered to clarity. Restructured the job discovery experience for GrowthX alumni. Better matching, faster applications, cleaner information architecture.
🔒 Protected work · Email skarthika312@gmail.com or DM x.com/kaynvas for access
Career path

Experience

Nov 2023 – Jan 2026
✿ Fintech
ShopSe
Product Designer
  • Owned end-to-end design across consumer app, merchant app, and internal tools for 1,000+ merchants and 200K+ MAU
  • Simplified 12-step KYC flow to 6 steps, cutting completion time 40% and reducing drop-offs 18%
  • Rebuilt merchant onboarding workflows, improving internal efficiency by 120%
  • Redesigned Sales Dashboard IA based on field research, contributing to 30% revenue uplift
  • Architected token-based Figma design system (85+ components) adopted across 4 product teams
  • Achieved WCAG 2.1 AA compliance across 47 product flows
Aug 2020 – Oct 2023
✿ Telecom
Vodafone
Product Designer → Assistant Manager
  • Led UX strategy for ThinkBox, Vodafone's innovation platform, driving 30% engagement uplift post-launch
  • Redesigned recruitment and onboarding tools, reducing time-to-productivity by 25%
  • Promoted from Product Designer to Assistant Manager, mentoring junior designers
Mar – Oct 2023
✿ Education
MyCaptain
Design Mentor
  • Mentored 60+ aspiring designers across product design fundamentals
  • Maintained 4.8/5 rating from mentees
2016 – 2020
✿ Education
VIT Vellore
B.Tech, Electronics & Communication Engineering
  • CGPA 8.53
  • Built systems architecture thinking and technical literacy
Independent projects

Experiments & AI Work

Built with Claude, Lovable, Replit, Cursor, n8n, Figma, and Make.

What The Whey
AI-powered global protein planner with personalized macro tracking across 10+ cuisines. Smart fridge inventory and automated meal planning.
Live ↗
Jar of Hearts
Experimental AI platform for emotional storytelling. 10K+ organic shares across design communities.
Live ↗
Ayura
AI-native wellness companion blending traditional Ayurvedic knowledge with agentic interface patterns.
Live ↗
BangaloreRoomi
Community-driven housing discovery on X. 25K+ followers. Featured on ScoopWhoop for community impact.
View on 𝕏 ↗
StackPick
AI-driven developer stack advisor, helping developers overcome tool-paralysis and choose optimal tech stacks.
Live ↗
Music Theory
Cinematic scroll-based music theory education site. Interactive, visual, built with Lovable.
Live ↗
Resume to Video
Turn any resume into an engaging video introduction using AI. Built for job seekers who want to stand out.
View on 𝕏 ↗
Bookmark of the Day
Chrome extension surfacing one meaningful read daily. Intentional discovery over content overload.
Chrome Web Store ↗
Capabilities

Skills & Tools

Design & UX

Product Strategy UX Design Design Systems Interaction Design Accessibility (WCAG 2.1 AA) Usability Testing

AI & Automation

Claude Anthropic API n8n Make Agentic Interfaces AI Workflow Design

Tools & Dev

Figma Cursor Lovable Replit HTML / CSS / JS React Tailwind
Let's connect

Contact

LocationToronto, Canada
Emailskarthika312@gmail.com
LinkedInlinkedin.com/in/s-karthika
StatusAvailable for opportunities
Open to

AI-forward product teams · Design Engineering roles · Contract or full-time

⤓ Download Resume (PDF) ✉ Send Email ↗ LinkedIn Profile
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Automation sets the pace. Design sets the soul.
© 2026 Karthika S · Made with craft